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| August
7, 2003 - |
The
Buzz: Garmento and more
Dallas
Morning News
Black is the new comedy
Not every intern leaves her job at a big fashion company
to write a transparently veiled roman a clef such as The
Devil Wears Prada or Fashionista. Some, like Michele
Maher, make a movie. Ms. Maher, writer, producer and
director of the independent film Garmento (opening Friday
at the Angelika), spent three years working in New York
City's fashion district during the early '90s.
And it hardly takes a fashionista to recognize the
parallels between the movie's Poncho Ramirez Inc. – a
company desperate to recapture its 1970s glory days at the
forefront of the designer jeans trend – and Calvin
Klein. (Instead of "Nothing comes between me and my
Calvins," Garmento's slinky supermodel purrs
"Peel off my Ponchos.")
But insiders will have a ball matching up the film's
broadly drawn fashion characters with Seventh Avenue's
equally theatrical real-life players. (Could haughty
Italian exec Franca Fortuna be Gabriella Forte ?)
The black comedy's plot veers toward the ridiculous at
times, but, Ms. Maher says, "When you watch it, you
will think the things that are in fact true were made
up."
Trivia tidbit: Garmento was filmed in the New York
showroom that serves as headquarters for underwear giant
Joe Boxer.
Tracy Achor Hayes"
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