November, 2001- "W" Magazine

Battle of the Bulge!

"Fashion's a very shady business." says Michele Maher, a onetime Seventh Avenue sales exec and now a fledgling director, whose independent film Garmento, currently seeking distribution, concerns a fictional company that's brought to the brink of ruin by the decision to introduce padded-cup underwear for men.

While there's not a single celebrity cameo in the film (unlike such predecessors as Pret-a-Porter, The Intern and Zoolander). Maher did secure the cooperation of Joe Boxer, which produced the crotch-enhancing briefs... in bulk. The first 5,000 pairs are currently reddening cheeks at select fashion magazine offices."
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